Nowadays, many experiments are taking place in the world of fashion, where even ordinary-looking clothes are sold for millions of dollars. In such a case, if you’ve ever burned your shirt while ironing, you’ve probably created haute couture without even knowing it. In fact, one luxury brand launched a t-shirt with a print like a burn mark from an iron and its price remained at around Rs 1 lakh. This shirt is from the luxury Swiss-French brand Vetements, which is known for transforming ordinary items into expensive fashion. The name of this product is With Ironing Burn Graphic Shirt which is now going viral on social media. Seeing this burning shirt, people are also making many comments on social media.

What’s special about this shirt?

This shirt, which is going viral on social media, features an oversized design with a graphic print like the burn spot near the chest pocket. When looking at this design, it looks as if the iron was left on the fabric for a few seconds too long and the fabric burned. However, there is more discussion about its price than its design. The price of this shirt has been kept at around Rs 1 lakh. This is why there are different kinds of reactions of people regarding this matter on social media. Distressed sneakers, ripped jeans, and paint-split jackets were the trend in the fashion industry before. But many people found the burn mark imprint a bit strange.

Sharp reactions from people on social media

After this photo of the burning shirt went viral, there was a flood of memes and comments on the internet. A user commented after seeing this picture that the price of this shirt is Rs 1 lakh and my mother was doing this work for free. While another user commented: “I’ve been doing this for free for years, and now it turns out my laundry pile is a high-end fashion archive.” Another comment was that Vetements thought about why laundry accidents shouldn’t be a trend. Aside from this, someone quipped that luxury brands might be conducting a social experiment to see how much money people can spend on clothes. Another user commented that the trend of being rich but looking poor has now gone even further. One humorous comment said it looks like Iron Man kicked him in the chest, but he’s still stylish. While one user commented emotionally, saying: I hope my father sees this, because the burnt shirt he scolded me for has become fashionable today.