Latest update:08 October 2025 at 07:30 IST

Aryan has integrated several brands, including his own premium spirits brand D’YAVOL, into his Netflix debut, creating a unique blend of showbiz and entrepreneurship.

Aryan Khan’s debut on Netflix is ​​a masterclass in brand integration. (Image source: Instagram)

Aryan Khan’s Netflix debut, The Ba**ds of Bollywood, is creating buzz. This is not only limited to the storytelling, but also the way the young director has integrated trademarks throughout the series.

Now, an Instagram post has highlighted how Shah Rukh Khan’s son has “just succeeded in putting together the smartest product in India”, calling the show a “masterclass in brand integration”.

The series seamlessly weaves everyday and luxury brands into its narrative. Mother Dairy appears in family dinners, Goibibo appears in airports, Monte Carlo appears in lockers, Senco Gold appears in jewelry boxes, Urban Company appears during deep cleaning scenes and boat-shaped headphones appear briefly in jam sessions. Although these moments are subtle, they are strategically placed, giving the show a commercial layer without disrupting the story.

But the most notable integration has been Khan’s premium spirits brand, D’YAVOL.

“D’YAVOL was a recurring character,” the post’s caption read, adding: “At bars, house parties, and even during action scenes, Aryan made his brand of premium spirits look like he was part of the cast.”

Unlike a typical ad, D’YAVOL is woven into the fabric of the show, effectively turning the Netflix Original and Red Chillies production into a distribution platform for Khan’s brand.

ABOUT D’YAVOL SPIRITS

D’YAVOL Spirits was launched through a collaboration between Aryan Khan’s D’YAVOL Luxury Collective, Radico Khaitan Ltd. and Zerodha’s Nikhil Kamath. Alcobev’s next-generation project aims to combine world-class liquids craftsmanship with innovative design and cultural significance, starting with premium tequila as its first offering. The partnership seeks to create exceptional, globally sourced and bottled spirits that celebrate India’s rich regional heritage.

According to the Instagram post, the brand already has award-winning premium whiskeys and vodkas, with a premium tequila scheduled to launch by December 2025, priced between Rs 20,000 and Rs 30,000 per bottle. D’YAVOL VORTEX won Best Blended Scotch of the Year in New York and Gold in Berlin, the Instagram post said.

The brand’s ambitions extend beyond alcoholic beverages. D’YAVOL also runs a streetwear line featuring Shah Rukh Khan’s signature jackets.

By incorporating his empire into his Netflix debut, Aryan Khan has effectively created a giant cinematic billboard, merging entertainment with entrepreneurship.

The question now is whether audiences around the world will embrace the show and the lifestyle Khan has crafted around it.

Staff

The team of writers at News18.com bring you stories about what’s buzzing on the internet while exploring science, cricket, technology, sex, Bollywood and culture.

The team of writers at News18.com bring you stories about what’s buzzing on the internet while exploring science, cricket, technology, sex, Bollywood and culture.

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