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A clip that has gone viral on Instagram shows a woman selling Bihari samosas on the streets of London, attracting crowds with her lively calls and charm.

Gauriya Devi attracts crowds with her lively calls and making hot samosas. (Image source: Instagram/biharisamosa.uk)
London’s busy streets are no stranger to food trends. But this time, there’s no new burger joint or pop-up café attracting attention. It’s a tray of hot, crispy Bihari samosas – and a cheerful voice calls out, “Samose Samose Bihari ke samose, Goriya ne parose.” A new viral clip shared by Bihari Samosa UK on Instagram has put Goriya Devi in the limelight.
The video shows her stepping behind the now famous Bihari Samosa stall, instantly changing the energy of the setup.
Watch it here:
A new face in viral procrastination
In the video, Gauriya Devi introduces herself confidently. “Goriya Devi aaj London ke street mein Bihari samosa bechegi,” she declares. Wearing her trademark apron and hat, she prepares to take the stand’s signature snack off the counter.
At one point, she says to her co-worker, “Jaldi galdi banao, I need to hit the streets, babu,” as trays of freshly fried samosas with green and red chutneys are prepared.
Carrying hot samosas, she steps out into the street, turning the sidewalk into a performance space. Her rhythmic call resonates through the audience, attracting curious glances and smiles.
Passersby begin to gather. Despite the rush, she was seen calmly asking customers to wait, and serving them one by one.
Instant feedback. Customers enjoy crunchy samosas with bright green chutney and tangy red chutney. The camera captures joyful expressions as the urban backdrop of London blends seamlessly with the delicious street food atmosphere.
A brief spiritual pause
In one moment that caught the attention of the viewers, Gauriya Devi stopped near Lord Shiv’s temple. She briefly folds her hands and chants “Har Har Mahadev” before continuing her round.
The small gesture adds an emotional layer to the bustling street scene. Food, faith and culture come together in one.
Users liked the video. One person called it “reverse colonialism.” Another joked that it was about “the British taking control of the fields in India.” “Yeh log london ko behar bana digi!” Read comment.
“The spirit of Winston Churchill is watching this…” another quipped.
The Bihari Samosa stall had gained popularity earlier as it surprised London commuters with authentic Indian flavours. Now, with the intervention of Goriya Devi, the character of the booth has become even greater.
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Delhi, India, India
15 February 2026 at 11:30 IST
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