Latest update:24 March 2026 at 6:38 PM IST

The hotel’s sign says: “Help us cook, we’ll fill your stomach,” attracting the attention of locals and netizens alike.

High gas prices and erratic supply have forced some establishments to either add separate gas fees to customers’ bills — sometimes even included with drinks — or temporarily close, resulting in losses and operational challenges. (Image: Canva, representative)

In an unusual but creative move, a hotel in Hosur is offering free biryani to customers supplying commercial LPG cylinders, highlighting the challenges faced by the hotel industry amid the nationwide gas shortage. The show, which went viral on social media, received widespread attention and sparked a mixture of curiosity and admiration.

The Erode Emmys Mess Hotel in Hosur has faced difficulties due to high prices and limited availability of commercial LPG cylinders, a problem exacerbated by global fuel supply disruptions linked to the ongoing conflict between Iran, the United States and Israel. With hundreds of hotels struggling to cook due to gas scarcity, the restaurant in Hosur resorted to an innovative solution: replacing the gas cylinder with its daily biryani. Customers who offer one cylinder can enjoy a biryani dish every day for a month, while customers who offer two cylinders will get two dishes daily.

The hotel’s sign says: “Help us cook, we’ll fill your stomach,” attracting the attention of locals and netizens alike. While some have hailed the initiative as a smart business strategy, others are lining up to see if they can take advantage of the offer.

The crisis has affected more than just small restaurants. High gas prices and erratic supply have forced some establishments to either add separate gas fees to customers’ bills — sometimes even included with drinks — or temporarily close, resulting in losses and operational challenges. Authorities have noted that charging separate fees for gas may violate consumer protection law, yet hotel owners are looking for any solution to keep their kitchens running.

For Erode Emmys Mess, the initiative is not primarily for profit. The hotel seeks to secure the necessary commercial cylinders for cooking in light of the current scarcity. By encouraging customers to contribute spare or unused cylinders, the hotel aims to maintain its operations and continue serving meals despite the difficult market conditions.

This unique approach has sparked online discussions about how companies can creatively adapt to global supply chain disruptions, while also offering customers an unusual incentive. In difficult times, innovative strategies like this one demonstrate the resilience and ingenuity of small business owners striving to keep their operations running.

(Reported by Royal Lover, News18 Kannada, Bengaluru)

The hotel’s sign says: “Help us cook, we’ll fill your stomach,” attracting the attention of locals and netizens alike. While some have hailed the initiative as a smart business strategy, others are lining up to see if they can take advantage of the offer.

The crisis has affected more than just small restaurants. High gas prices and erratic supply have forced some establishments to either add separate gas fees to customers’ bills — sometimes even included with drinks — or temporarily close, resulting in losses and operational challenges. Authorities have noted that charging separate fees for gas may violate consumer protection law, yet hotel owners are looking for any solution to keep their kitchens running.

For Erode Emmys Mess, the initiative is not primarily for profit. The hotel seeks to secure the necessary commercial cylinders for cooking in light of the current scarcity. By encouraging customers to contribute spare or unused cylinders, the hotel aims to maintain its operations and continue serving meals despite the difficult market conditions.

This unique approach has sparked online discussions about how companies can creatively adapt to global supply chain disruptions, while also offering customers an unusual incentive. In difficult times, innovative strategies like this one demonstrate the resilience and ingenuity of small business owners striving to keep their operations running.

(Reported by Royal Lover, News18 Kannada, Bengaluru)

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