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In 1983, Gulshan Kumar Super Cassettes Industries Private Limited, a company known later as T-Series.
Golshan Kumar was from Lord Shiva and Matta Fishno Devi. (Photo credits: YouTube)
What connects the fruit juice booth, Bhajans and Bollywood Bovidbusters? T-Series. A long time before becoming a music and movies game, T-Series started as a small cassette project by a Delhi juice seller. This seller was Golshan Kumar, the man who built an empire from scratch and changed the scenario of Indian music forever.
In 1983, he created Gulshan Super Cassettes Industries Private Limited, which is now known as T-Series. It is now led by his son Bohan Kumar, the mark has grown to become a global entertainment force. The Kumar family made the richest in the Bollywood industry. According to the Hurun India Rich list, the net value of the Kumar family is estimated at 10,000 rupees.
From the juice seller to the musician
Golshan was born in Delhi on May 5, 1951, to the Hindu Punjabi family who migrated from west of Punjab during the division in 1947. Golshan began working at a very early age in his little father’s juice booth in Diaragang. While running for procrastination, note that the music tapes were highly demanded and got strong capabilities in profit.
Then invest in a small music store and started selling cassette tapes. Soon he moved to the production of devotional songs, which became common and laid the foundation for the music mark. On July 11, 1983, he officially established Super Cassettes Industries Private Limited, now known as T-Series.
The deep dedication that formed his identity
Golshan was deeply religious because he was a lover of Lord Shiva and Matta Fishno Devi. Bhajans and the same spiritual songs. His association with Vaishno Devi was so strong that he started a free meals service in 1983 for pilgrims in the Baan Ganga area on the temple road, a tradition that continues to this day.
Its sticker produced a large number of devotional albums, and many of them appeared personally. One of the most popular devotional videos is the Chalisa Hanuman, which Harharan sang and Golshan’s show, which crossed more than four billion views on YouTube. His sincerity was not only personal; It has become the essence of the company’s early identity.
Entry to Bollywood
While devotional songs gave T-Series the beginning, Golshan did not stop there. The poster was taken behind the spiritual content and the prevailing Bollywood music. The brand produced the songs of an old movie, which was rich in new singers such as Alka Yagnik, Anuradha Paudwal, Kumar Sanu and Mohamed Aziz. Not only that, to reach a wider audience, making music available by distributing cassette tapes not only in elite music stores but through small stores and street vendors.
In 1988, the pictorial music of Amer Khan I, Qayamat SE Qayamat Tak, which became a turning point for it. The album’s success helped estimate T-Series as a serious player in Bollywood. This was followed by popular pictorial music for films such as Ashiqui, Dil Hai Ke Manta Nahin and Dilwale Dulhania Le Jayenge. By 1997, the company was estimated at 500 rupees.
Family life
Golshan married Sodash Kumari in 1975. Despite his growing fame and general presence, he kept his personal life away from the media. The couple gave birth to three children: Bushan Kumar, Toulcy Kumar and Khosali Kumar.
Sudden death
On August 12, 1997, Gulshan was attacked and killed outside Gitchwar Mahdev Mander in Andrei West in Mumbai shortly after his morning prayers. His sudden death shocked the country and left a permanent void in the world of music.
Bushan Kumar takes over
After the death of Golshan, his son Bushan Kumar seized the T. He was only 19 years old when he entered his father’s shoes. Over the years, the company has expanded the production of music to the production of films on a large scale and created digital content.
Under the leadership of Booshan, T-Series has supported many successful films. The company adopted digital platforms, music flow and international partnerships. The Golshan Kumar Institute of Cinema and Television has also launched to train new talents for this industry.
The rest of the family is also active in the entertainment space. Bushan Tolsi Kumar sister is an operating singer and his other sister Khosali Kumar actress.
Can you also gain like Bhushan Kumar?
Although the success of the T series cannot be copied, there are valuable lessons of how the company BHUUSHAN KUMAR grows into a global entertainment brand.
Focus on one field
T-Series started with devotional music, fixed confidence and then expanded to Bollywood. The key is to start with a strong width instead of trying to enter multiple areas before expanding.
Consistency issues
The company continuously produces and releases content, which helped it to stay visible and relevant.
Using digital platforms
YouTube played a major role in the T series to become a world name. Learning to use platforms such as YouTube, Spotify or Instagram is mainly an mainly mainly in today’s market.
Understand the market
Bhushan Kumar has a strong understanding of market trends and public preferences. He chooses projects that are in line with what viewers want and ensures every investment with a clear focus on budget and commercial capabilities.
Adapting to time
From the cassette to the CDs to digital, the company has changed with times. Bhushan Kumar confirmed that the T series did not fall behind during the shifts.
A clear vision
Success did not come overnight. Gulshan Kumar started with a small local store and gradually built the T series in a reliable name. After his death, Booshan Kumar took over and expanded the brand across new areas. The journey was formed by patience, planning and a clear sense of goal.
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