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A ‘strictly non-vegetarian’ signboard at a Kerala restaurant sparked a wave of reactions after an X user shared its photo.
She said the vegetable items were just “for variety” and were cooked in the same kitchen. (Image source: X)
A Kerala restaurant sign has become a talking point after an X user shared a photo of it. The post claimed that some “Mallu restaurants” are now putting up direct and specific “non-vegetarian” boards so as not to face what the user described as “reputational damage” from “vegetarian post attackers” on social media. His post quickly gained attention and opened conversations about eating habits, honesty on menus, and how restaurants choose to present themselves.
The sign in the photo made people stop because of how clearly it explained the restaurant’s position. Many felt the message was unusual but also refreshingly direct, while others debated whether such councils were necessary in the first place.
The sign that started the debate
The photo shared on X showed a board that said: “We are a completely non-vegetarian restaurant.” The letter went on to explain that any vegetarian items on offer were offered only “for variety” and that “both are cooked in a shared kitchen.”
The user who posted the photo stated that the banner was seen at the famous Paragon restaurant in Kerala, which some refer to as “one of the best restaurants in the world.”
The post was shared on November 17 and has received over 4 lakh views so far. People quickly began discussing the sign, and reactions ranged from laughter to approval.
Mallu restaurants have started displaying ‘non-vegetarian’ signs to avoid the reputational damage that comes from the vegetarian taste on the X. pic.twitter.com/wMLSrlO2WP
— Rishi | Rishi |
What people had to say online
Users flooded the comments with their own experiences and examples. One person shared a photo from another restaurant using the “pure non-veg” hashtag, and wrote, “Pune has been doing this for eons!”
Some felt the sign was a helpful move. “Actually, a good move. People can make an informed decision,” one user wrote.
Another appreciated the honesty, saying: “This is the best way, now it’s my choice if I want to eat or not.”
One of them pointed out that the same cooking practice is already common in many places in Tamil Nadu. “This is the default in Madurai. You won’t get any vegetarian options in regular Madurai restaurants.”
A few people suggested that such signage might help avoid conflict with “some vegetarians, especially from north India, who tend to get agitated when they learn that vegetable dishes are cooked in the same kitchen as meat or fish.”
Other comments added to the mix: “It makes sense that 85 percent of the male population eats non-vegetarian food,” one person wrote.
Another preferred a different wording: “I prefer the word ‘served meat’.”
One person summed up their reaction by saying: “Finally, something sensible and practical.” Another user said the clear message made it easier for them to stay away, writing: “I like this revelation so it’s pretty clear for me to avoid these restaurants.”
The team of writers at News18.com bring you stories about what’s buzzing on the internet while exploring science, cricket, technology, sex, Bollywood and culture.
The team of writers at News18.com bring you stories about what’s buzzing on the internet while exploring science, cricket, technology, sex, Bollywood and culture.
Delhi, India, India
22 November 2025 at 11:14 IST
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