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Creators and brands post campaigns that identify the clips they need and users browse, create and upload the matching content to their social channels.
The platform reportedly pays Rs 264 per 1,000 views. (Image source: X)
More than long videos, the Internet is more interested in watching short clips, reels or short YouTube videos in today’s digital landscape. So, in an effort to reach consumers who are unlikely to stick around for more than a minute and benefit from a short video, top YouTube creator, MrBeast, launched Vyro. It’s a revolutionary short video platform that connects editors with top creators and brands to turn long-form content into viral short clips for social media.
This innovative approach pays users to create viral content tailored to brands and creators’ campaigns. Creators and brands post campaigns that identify the clips they need, and users browse, create, and upload matching content to their social channels.
Vyro aims to bridge the gap between creators with long back catalogs and editors who are able to turn them into short clips that stop scrolling.
How does Fireo work?
The video platform works on a simple principle. Users, known as “clippers,” create an account, link a payment method, and browse open campaigns posted by content creators or brands. They then produce relevant clips and post them on platforms like TikTok, Instagram Reels, or YouTube Shorts. The real deal? They get paid for every 1000 views.
How much does Vyro pay?
Unlike other monetization models like the YouTube Partner Program or TikTok Creator Fund, Vyro doesn’t require Clippers to have a large following. Earnings are completely performance-based, opening doors for budding creators and editors looking to break into the creator economy.
The platform is said to offer Rs 264 (about $3) for every 1,000 views a clip receives, and hourly payouts with a maximum of $1,000 (Rs 87,955) per post. Payments can be withdrawn via cryptocurrency wallets, PayPal, or traditional bank accounts.
A new era for creative marketing
With Vyro, Mr Beast signals a shift towards performance-based creator marketing. Moving away from influencer follower counts, this platform focuses on measurable metrics like views or engagement. For brands, this means cost-effective cross-platform visibility, and for content creators, the opportunity to monetize directly from content performance.
With MrBeast at the helm, Vyro is expected to reshape how creators and brands collaborate in the fast-paced world of short-form video.
The team of writers at News18.com bring you stories about what’s buzzing on the internet while exploring science, cricket, technology, sex, Bollywood and culture.
The team of writers at News18.com bring you stories about what’s buzzing on the internet while exploring science, cricket, technology, sex, Bollywood and culture.
Delhi, India, India
16 October 2025, 6:53 PM IST
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