In global conversations about red light districts, the focus is often on exploitation and hardship, especially in parts of South Asia. But thousands of kilometers away, a very different model operates in the United States, one that markets itself not as a brothel, but as a luxury “sex resort and spa.” (News 18 Hindi)

Tucked away in the barren suburbs of Pahrump, about 100 kilometers from Las Vegas, Cherry Ranch House has long had a reputation as the most famous and most luxurious brothel in the United States. The organization is legal under specific Nevada state laws, and it caters to very wealthy clients, with offers that can reach nearly half a million dollars, roughly Rs 4.5 lakh. (News 18 Hindi)

Contrary to popular belief, there is no admission ticket to enter. The astonishing numbers emerge from the personalized experiences being sold within. During high-profile events such as Formula 1 race weekends in nearby Las Vegas, Sheri’s Ranch is said to offer exclusive VIP packages priced up to $500,000. These include private accommodation in a bungalow, fine dining, fine champagne, chauffeured transportation, and personal escort for the entire night. (News 18 Hindi)

Spread over roughly 20 acres of desert land, the complex looks more like an upscale resort than a secret red-light address. Visitors are greeted by bold signage welcoming them to “Brothel Country.” Inside, the decor features a grand piano, a sports bar and luxury lounges, while sarcastic notices near the ATM announce “No Refunds” and “No Complaining.” (News 18 Hindi)

The workforce is centered around the legal framework of the state of Nevada. More than 80 women are associated with the farm, although only about 25 hold active licenses at any given time. They work as independent contractors, setting their own rates and negotiating terms privately with clients, rather than working with fixed prices. (News 18 Hindi)

While basic services run into the thousands of dollars, themed experiences, fantasy offerings and custom couples’ retreats can send costs skyrocketing. The farm also positions itself as a destination for couples looking for curated experiences, offering packages that include accommodation, dining, transportation and personal sessions, starting with deposits of up to several thousand dollars. (News 18 Hindi)

The facilities on the property mirror those of an upscale vacation retreat: hotel-style suites, a pool, tennis courts, a spa, and even a souvenir shop. Workers come from all over the United States, from Florida to Hawaii, and from overseas destinations including Europe, Africa and Southeast Asia. According to accounts linked to the farm, some earn unusually high amounts by working only a limited number of days each month. (News 18 Hindi)

Authenticity and legitimacy are key to its brand. Nevada law mandates strict safety protocols, including weekly medical exams, making Sheri’s Ranch one of the most regulated establishments of its kind. Management often highlights these guarantees as part of its presentation to customers. (News 18 Hindi)

Set against a stark desert backdrop, Sherry’s ranch has become a symbol of how money, legality, and luxury intersect in a corner of America where prostitution is tolerated. (News 18 Hindi)

While it fuels fascination and controversy in equal measure, it also highlights a legal reality: sex work remains illegal in much of the United States, with Nevada standing as a rare exception. (News 18 Hindi)