Who is Sonam Pandit: There is still a day or two left for Mahashivratri, but an atmosphere of devotion has already been created on social media. While scrolling, if you come across a video in your feed featuring a girl wearing a rudraksh garland, tied up in a bun, immersed in the tune of ‘Har Har Mahadev’ amidst Belpatra and Madar flowers, then you have probably also watched Sonam Pandit’s viral video. These days, this video of actress and professional makeup artist Sonam Pandit is quickly being shared from Instagram to WhatsApp. This clip, which was posted just before Mahashivratri, has almost crossed 20 lakh views. The question is not only why the video went viral, but also who is Sonam Pandit and what is so special about her video that forced millions of people to stop and watch it?
Who is Sonam Pandit?
Born on October 2 in Ranchi and raised in Delhi, Sonam moved to Mumbai in 2017. To fulfill her acting dreams, she arrived in Mayanagari and made her debut on the small screen. She has been seen in TV shows Mer Sai and Savdhan India. But social media gave him his true identity.
Sonam is not only an actress but also a professional makeup artist. She started her own brand “Sonaz Makeover” and gradually created her own identity through beauty, fashion and lifestyle content on digital platforms.
The beginning of the digital journey
In 2019, he started his digital career with TikTok. When TikTok was banned in India, like many creators, his journey could have come to a halt, but he changed direction, not speed. She has constantly remained active with her Instagram reels, transformative videos, and funny skits. Today he has thousands of followers on Instagram, Facebook, and YouTube. She is gradually strengthening her position in the influencer category.
What’s special about Shivratri video?
Thousands of videos related to Lord Shiva can be found on social media. However, why did Sonam’s video look different?
The first thing is the presentation. In this video there is no crowding in the temple, but peace of nature. Bell leaves, tropical flowers, moderate sunlight and spiritual music in the background. The camera angle and visuals are so balanced that the video looks like a short film.
Secondly, consideration and detail. Sonam tied a bun like Lord Shiva, wore a rudraksh garland and wore traditional clothes. The makeup is light and not flashy. This simplicity connects the audience.
The third and most important thing is timing. The video was released three days before Mahashivratri. At that time, posts regarding Shiva’s devotion started circulating on social media. In such a situation, this video is directly related to people’s feelings.
Why did young people like this video?
Today’s youth is not far from sincerity, only his expression has changed. Besides going to temple, he also shares his faith on Instagram. Sonam combined tradition with modern visual storytelling. Young people liked this mixture. There is spirituality in the video, but it doesn’t seem preachy. There is art in it, but it is not artificial.
Digital experts believe it is important to understand trends. The confluence of Shivratri, spiritual music and aesthetic visuals is loved by the algorithm as well as the audience.
From social media to global reach
I started with Instagram. The video was then shared on Facebook. After that he started forwarding it in WhatsApp groups. Within a short time he became a global internet sensation. Many fan pages and influencer accounts also reposted it, increasing its reach. This is the same era where a good reel can transcend boundaries and be appreciated.
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