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A routine Blinkit delivery process for a Delhi man took an unexpected turn when he found something unusual hidden inside the package that looked like an official business document.
What he opened next turned out to be far from what he had initially assumed. (Photo: Instagram/@bawakahandle)
Most people expect a natural birth when they order groceries from Blinkit. But a man from Delhi recently got something unusual inside his order that quickly caught his attention.
Instead of just food items, he found an envelope that looked like a job application. What seemed like a simple delivery surprise quickly turned into something that piqued his curiosity and confusion.
Strange note in the package
The find was shared by Delhi-based creative director Ankit Bawa on Instagram. While unpacking his Blinkit order, he noticed an envelope that didn’t match anything he ordered.
Inside was a handwritten note that said, “This is not accidental, it’s intentional. Please read it for good karma points – Sushila,” which made him immediately open it out of curiosity.
When he opened the envelope, he found what looked like a proper resume. It was written in a way that made it seem like a real job application.
The document introduced a person named “Sushila” and listed her skills in household chores. He described her experience, reliability, and ability to manage day-to-day tasks, making it seem like a real profile for someone looking for work.
Not as it seemed at first glance
As the video continues, it becomes clear that the resume was not an actual job application. It was part of a marketing idea created for InstaHelp, a service associated with Urban Company that helps people find domestic workers.
The idea was to use curiosity instead of regular advertising. By placing the bio inside a Blinkit order, the campaign got people to open it and read what was inside instead of ignoring it.
Creative marketing idea
This unusual approach quickly attracted attention online, with many people saying it was a clever way to advertise a service. Many users said they also thought it was a real job application at first.
Instead of regular online advertising, this method made people physically interact with the message. The campaign stood out because it turned a simple delivery into something unexpected and engaging.
As the post spread, so did the reactions online. One user said: “Clap up Bawa Urban!” Another said: “Less so.”
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